RSVP Business Angel · Company Operating System · Engagement Proposal

Engagement Proposal

The first template of the Company Operating System — written for first-time CEO founders who are building the company, not just the raise.

If this is your first time as CEO, you are not looking for another consultant — you are looking for the operating system that lets you run the company 360 degrees while you raise. That is what this proposal is: a menu of ways we can work together inside the Company Operating System. Choose the option that fits your stage today — I will send you a formal invoice, and a separate payment link, so you can start when you are ready.

01 — Fundraising Operating System

Choose your Fundraising Operating System

Starter intros

A handful of warm, curated introductions from my network.

Please provide:

  • investor Pitch Deck 15 slides maximum
  • support documents and hyperlinks

We deliver:

  • Curated shortlist of ~ 10 investors matched to your stage and sector
  • Warm intros made personally, one at a time
  • a digital Pre-IC brief — the investor-facing artefact
  • an AI assistant trained exclusively on your fundraising materials to revel questions an investor would ask
Company Operating System

Full engagement

Recommended · 10-week sprint

£800 upfront

or 2 × £500 (£1,000 total) · 2nd payment +20 days

Pay in one saves 20%. Ten weeks of me, your list, your platform.

  • A Pre-IC Brief built with you — investment-committee-grade, so the brief goes out first and your deck stays gated
  • A curated list of ~100 investors matched to your raise, built together
  • We write the outreach emails together; you approve every send
  • Private access to the RSVP platform — opens, questions and meetings tracked live
  • Direct access to me for the full 10 weeks for framing, prep and questions
Company Operating System

02 — Fractional CFO Clinic

A strategy meeting, not a document pack.

A clinic is a working strategy session — with follow-up sessions available — on how your company starts to structure itself as an investable company, rather than a founder-led business that happens to be raising capital. One topic, zoomed in and zoomed out, with a written action list at the end.

Clinic A

Governance

  • Cap table structure and share classes
  • Advisory Board versus formal Board — and where complementary expertise sits
  • Equity distribution, vesting and incentives
  • Decision rights, reserved matters and investor rights
  • NED appointments — now or later — and directors' duties
  • D&O and founder / key-person protection
  • Contingency planning if you are temporarily unable to run the company
  • The documents you actually need, and in what order

Clinic B

Financials

  • Financial model build
  • Unit economics & runway scenarios
  • Return-on-investment story for investors
  • Fundraise-ready numbers pack
Company Operating System

Clinic C

Pitch Fast & Slow

  • Live pitch coaching
  • AI Investor Q&A Simulator access (24/7)
  • Real investor question practice
  • Gap analysis of your pitch deck and investment story

Clinic D · CEO Operating System

First-Time Founder Foundations

  • Business model validation
  • Business development strategy
  • UK co-founder search and governance
  • SEIS/EIS positioning and eligibility
  • Capital-efficient execution
  • Grants and accelerator strategy
  • Planning fundraising sequencing (start raising in six months only)

At a glance

What is included in each clinic

Comparison of what is included in the £350 Company Operating System clinics
IncludedClinic AGovernanceClinic BFinancialsClinic CPitch Fast & SlowClinic DFirst-Time Founder Foundations
Working session with me, one to oneIncludedIncludedIncludedIncluded
Written follow-up and action listIncludedIncludedIncludedIncluded
Cap table, share classes and board hygieneIncludedNot includedNot includedIncluded
Financial model review and business currencyNot includedIncludedNot includedIncluded
Pitch narrative — fast version and slow versionNot includedNot includedIncludedIncluded
Business model and business development strategyNot includedNot includedNot includedIncluded
UK co-founder search and governance set-upNot includedNot includedNot includedIncluded
SEIS/EIS positioning and eligibilityNot includedNot includedNot includedIncluded
Grants, accelerators and capital-efficient executionNot includedNot includedNot includedIncluded
Fundraising sequencing plan (raise in six months)Not includedNot includedNot includedIncluded

Stackable — pick one now, another later. Every clinic is £350.

Clinic A in detail

Why governance is one conversation, not a collection of documents

The Advisory Board, equity and vesting are not standalone pieces to prepare first and sense-check afterwards. They have to be looked at together, with a proper zoom in and zoom out, because each decision moves the wider governance structure. That is exactly what happens in the clinic.

This is one of the real differences between building a lifestyle business and building a venture-backed company. A lifestyle business may never need this governance layer. Once external investors come onto the cap table, the company has to be structured around more than the founder.

What we define

  • Cap table structure
  • Board responsibilities
  • Equity distribution, vesting and protections
  • Documents needed, and the order to do them in

Beyond the scope

  • Tax advice
  • Insurance policy advice

Advisor, observer or NED — the distinction investors will test

Advisor / Advisory Board member
Provides expertise and guidance, but is generally not a statutory company director.
Board observer
May attend Board meetings and contribute, but does not normally hold a Board vote and is not appointed as a director.
NED (Non-Executive Director)
Formally appointed as a director, with Board voting and decision-making responsibilities — and subject to the legal duties and potential liabilities of a UK company director.

Why investors ask

UKBAA describes a clean, considered ownership structure as signalling that a founder is “thinking like an investable company”, and its venture guidance notes that investors want a cohesive team around the founder partly because the business needs resilience if a key individual becomes unavailable.

The British Business Bank treats board structure, governance rights and investor protections as substantive components of venture investment terms. Angel groups go further: Lifted Angels, for example, ask about founder insurance, D&O, Board and NED appointments as part of their investment requirements.

The objective is a governance structure proportionate to where you are now, but robust enough to stand up to angel due diligence and the stage after it.

On what a clinic costs

Part of building a venture-backed business is deciding what you build internally and what you buy in. If marketing, brand and go-to-market are already your own strengths, your “buy” at this stage is small — another founder might spend many multiples of it building that capability externally, or bring in a co-founder specifically to close the gap. This is less advisory spend than filling the specific capability gaps — finance, fundraising, governance — needed to build an investable company.

CEO Operating System

Questions first-time CEOs ask

The three objections that come up in almost every first conversation — answered plainly, before you choose an option above.

Your journey

A guided tour of the platform

From the moment you accept a package to the day an investor books a meeting, every step is handled inside one editorial workspace. Names of live investors and mandates are redacted here for confidentiality — what follows is the same interface you and I will share.

  1. 01

    Choose your package

    You start on this very page — pick a service tier, tell me about your company, and a private thread opens between us.

    Proposal page with service tiers and intake form
    Names redacted for confidentiality
  2. 02

    Your Pre-IC Brief goes live

    Together we produce a digital Pre-IC brief — the investor-facing artefact. Hyperlinked, versioned, and equipped with an 'Ask this brief' AI assistant so investors can query your deck in plain English.

    Digital Pre-IC brief as investors see it (company name redacted)
    Names redacted for confidentiality
  3. 03

    Investor pipeline & cockpit

    Every matched investor sits in a live cockpit — tier, brief views, intro status. You see exactly who has engaged, and you approve who is contacted next.

    Investor pipeline table with investor and firm names redacted
    Names redacted for confidentiality
  4. 04

    Outreach, on your terms

    Approved intros are drafted, scheduled, and throttled — with a founder-approval gate so nothing goes out without your sign-off. You keep authorship; the platform keeps the tempo.

    Outreach queue with recipient names redacted
    Names redacted for confidentiality

03 — Start today

Pick your package, get your invoice

Choose the option that fits, add your details, and I'll email your PDF invoice within minutes — followed by a separate one-click payment link. As soon as it's settled, your Client Cockpit opens and we start the same week. No calls to book, no back-and-forth: the fastest way from interest to launch.

Invoice details

These details appear on your PDF invoice. No VAT is charged.

or email directly

RSVP Business Angel · Investor Relations & Fractional CFO Advisory

Founder path to funding: get investor-ready, get matched, get answers.

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