RSVP Business Angel · Company Operating System · Engagement Proposal
Engagement Proposal
The first template of the Company Operating System — written for first-time CEO founders who are building the company, not just the raise.
If this is your first time as CEO, you are not looking for another consultant — you are looking for the operating system that lets you run the company 360 degrees while you raise. That is what this proposal is: a menu of ways we can work together inside the Company Operating System. Choose the option that fits your stage today — I will send you a formal invoice, and a separate payment link, so you can start when you are ready.
01 — Fundraising Operating System
Choose your Fundraising Operating System
Starter intros
A handful of warm, curated introductions from my network.
Please provide:
investor Pitch Deck 15 slides maximum
support documents and hyperlinks
We deliver:
Curated shortlist of ~ 10 investors matched to your stage and sector
Warm intros made personally, one at a time
a digital Pre-IC brief — the investor-facing artefact
an AI assistant trained exclusively on your fundraising materials to revel questions an investor would ask
Company Operating System
Company Operating System · Fundraising OS
Fundraising OS
Fundraising is more than investor introductions.
Every founder enters a structured fundraising operating system combining expert coaching, AI preparation, investor positioning and carefully curated investor introductions.
Our objective is not simply to introduce investors, but to maximise your probability of raising capital by ensuring you approach the right investors, with the right story, at the right time.
How investor introductions work
The 1.5% success fee only applies to investors introduced by RSVP Business Angel.
It does not apply to investors you are already speaking with, existing contacts, friends and family, or investors you source independently through your own network or events.
The engagement includes an 18-month non-circumvention clause. If an investor introduced by RSVP Business Angel invests within 18 months of the introduction, the agreed success fee applies.
An introduction means RSVP Business Angel makes the initial introduction and actively facilitates the relationship with investors.
Fundraising Operating System
Full engagement
Recommended · 10-week sprint
£800 upfront
or 2 × £500 (£1,000 total) · 2nd payment +20 days
Pay in one saves 20%. Ten weeks of me, your list, your platform.
A Pre-IC Brief built with you — investment-committee-grade, so the brief goes out first and your deck stays gated
A curated list of ~100 investors matched to your raise, built together
We write the outreach emails together; you approve every send
Private access to the RSVP platform — opens, questions and meetings tracked live
Direct access to me for the full 10 weeks for framing, prep and questions
Company Operating System
Company Operating System · Fundraising OS
Fundraising OS
Fundraising is more than investor introductions.
Every founder enters a structured fundraising operating system combining expert coaching, AI preparation, investor positioning and carefully curated investor introductions.
Our objective is not simply to introduce investors, but to maximise your probability of raising capital by ensuring you approach the right investors, with the right story, at the right time.
How investor introductions work
The 1.5% success fee only applies to investors introduced by RSVP Business Angel.
It does not apply to investors you are already speaking with, existing contacts, friends and family, or investors you source independently through your own network or events.
The engagement includes an 18-month non-circumvention clause. If an investor introduced by RSVP Business Angel invests within 18 months of the introduction, the agreed success fee applies.
An introduction means RSVP Business Angel makes the initial introduction and actively facilitates the relationship with investors.
Fundraising Operating System
02 — Fractional CFO Clinic
A strategy meeting, not a document pack.
A clinic is a working strategy session — with follow-up sessions available — on how your company starts to structure itself as an investable company, rather than a founder-led business that happens to be raising capital. One topic, zoomed in and zoomed out, with a written action list at the end.
Clinic A
Governance
Cap table structure and share classes
Advisory Board versus formal Board — and where complementary expertise sits
Equity distribution, vesting and incentives
Decision rights, reserved matters and investor rights
NED appointments — now or later — and directors' duties
D&O and founder / key-person protection
Contingency planning if you are temporarily unable to run the company
The documents you actually need, and in what order
Clinic B
Financials
Financial model build
Unit economics & runway scenarios
Return-on-investment story for investors
Fundraise-ready numbers pack
Company Operating System
Company Operating System · Financial OS
Financial OS
Building a financial model should be a collaborative process—not simply handing over a spreadsheet.
Every founder enters a structured Financial Operating System combining Fractional CFO coaching, AI-assisted financial planning, strategic thinking and practical implementation.
We begin with your existing assumptions or financial model—even if it is only an early draft—and together build a robust, dynamic five-year financial model.
Throughout the engagement we develop
Revenue drivers
Pricing strategy
Production assumptions
Hiring plan
Gross margins
Cash flow
Runway
Fundraising strategy
Budgets
Growth scenarios
Our objective is not only to produce an investor-ready financial model, but to ensure you understand every assumption behind the numbers and feel confident updating the model yourself.
Beyond the spreadsheet
One of the biggest shifts a founder can make is to stop thinking only about running a business and start thinking about building a financial asset.
When a company raises investment, it establishes market value. Shares become more than ownership—they become a strategic currency.
During our sessions, we'll explore the different forms of value your company is creating, including:
Equity
Brand
Intellectual Property
Reputation
Customer relationships
Community
Database
Strategic partnerships
These assets become business currency as valuable as cash itself.
Together we'll identify how to strengthen, communicate and financially position these assets to increase enterprise value and fundraising readiness.
The financial model becomes a living management tool that evolves alongside your company—not a spreadsheet prepared only for investors.
Use case
Most founders complete a robust investor-ready five-year financial model over approximately four weekly Financial Clinics.
Typical engagement: 4 × Financial Clinic sprints (£350) total £1,400
Financial Operating System
Clinic C
Pitch Fast & Slow
Live pitch coaching
AI Investor Q&A Simulator access (24/7)
Real investor question practice
Gap analysis of your pitch deck and investment story
Clinic D · CEO Operating System
First-Time Founder Foundations
Business model validation
Business development strategy
UK co-founder search and governance
SEIS/EIS positioning and eligibility
Capital-efficient execution
Grants and accelerator strategy
Planning fundraising sequencing (start raising in six months only)
At a glance
What is included in each clinic
Comparison of what is included in the £350 Company Operating System clinics
Included
Clinic AGovernance
Clinic BFinancials
Clinic CPitch Fast & Slow
Clinic DFirst-Time Founder Foundations
Working session with me, one to one
Included
Included
Included
Included
Written follow-up and action list
Included
Included
Included
Included
Cap table, share classes and board hygiene
Included
Not included
Not included
Included
Financial model review and business currency
Not included
Included
Not included
Included
Pitch narrative — fast version and slow version
Not included
Not included
Included
Included
Business model and business development strategy
Not included
Not included
Not included
Included
UK co-founder search and governance set-up
Not included
Not included
Not included
Included
SEIS/EIS positioning and eligibility
Not included
Not included
Not included
Included
Grants, accelerators and capital-efficient execution
Not included
Not included
Not included
Included
Fundraising sequencing plan (raise in six months)
Not included
Not included
Not included
Included
Stackable — pick one now, another later. Every clinic is £350.
Clinic A in detail
Why governance is one conversation, not a collection of documents
The Advisory Board, equity and vesting are not standalone pieces to prepare first and sense-check afterwards. They have to be looked at together, with a proper zoom in and zoom out, because each decision moves the wider governance structure. That is exactly what happens in the clinic.
This is one of the real differences between building a lifestyle business and building a venture-backed company. A lifestyle business may never need this governance layer. Once external investors come onto the cap table, the company has to be structured around more than the founder.
What we define
Cap table structure
Board responsibilities
Equity distribution, vesting and protections
Documents needed, and the order to do them in
Beyond the scope
Tax advice
Insurance policy advice
Advisor, observer or NED — the distinction investors will test
Advisor / Advisory Board member
Provides expertise and guidance, but is generally not a statutory company director.
Board observer
May attend Board meetings and contribute, but does not normally hold a Board vote and is not appointed as a director.
NED (Non-Executive Director)
Formally appointed as a director, with Board voting and decision-making responsibilities — and subject to the legal duties and potential liabilities of a UK company director.
Why investors ask
UKBAA describes a clean, considered ownership structure as signalling that a founder is “thinking like an investable company”, and its venture guidance notes that investors want a cohesive team around the founder partly because the business needs resilience if a key individual becomes unavailable.
The British Business Bank treats board structure, governance rights and investor protections as substantive components of venture investment terms. Angel groups go further: Lifted Angels, for example, ask about founder insurance, D&O, Board and NED appointments as part of their investment requirements.
The objective is a governance structure proportionate to where you are now, but robust enough to stand up to angel due diligence and the stage after it.
On what a clinic costs
Part of building a venture-backed business is deciding what you build internally and what you buy in. If marketing, brand and go-to-market are already your own strengths, your “buy” at this stage is small — another founder might spend many multiples of it building that capability externally, or bring in a co-founder specifically to close the gap. This is less advisory spend than filling the specific capability gaps — finance, fundraising, governance — needed to build an investable company.
CEO Operating System
Questions first-time CEOs ask
The three objections that come up in almost every first conversation — answered plainly, before you choose an option above.
Your journey
A guided tour of the platform
From the moment you accept a package to the day an investor books a meeting, every step is handled inside one editorial workspace. Names of live investors and mandates are redacted here for confidentiality — what follows is the same interface you and I will share.
01
Choose your package
You start on this very page — pick a service tier, tell me about your company, and a private thread opens between us.
Names redacted for confidentiality
02
Your Pre-IC Brief goes live
Together we produce a digital Pre-IC brief — the investor-facing artefact. Hyperlinked, versioned, and equipped with an 'Ask this brief' AI assistant so investors can query your deck in plain English.
Names redacted for confidentiality
03
Investor pipeline & cockpit
Every matched investor sits in a live cockpit — tier, brief views, intro status. You see exactly who has engaged, and you approve who is contacted next.
Names redacted for confidentiality
04
Outreach, on your terms
Approved intros are drafted, scheduled, and throttled — with a founder-approval gate so nothing goes out without your sign-off. You keep authorship; the platform keeps the tempo.
Names redacted for confidentiality
03 — Start today
Pick your package, get your invoice
Choose the option that fits, add your details, and I'll email your PDF invoice within minutes — followed by a separate one-click payment link. As soon as it's settled, your Client Cockpit opens and we start the same week. No calls to book, no back-and-forth: the fastest way from interest to launch.